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Prior to the 1960s and 70s, it was the rare wife who wasn't a homemaker. And then came a movement dubbed "women's lib" and in a short time, women managing an efficiently-run household (essentially a small business) were made to feel inadequate simply because they didn't receive a paycheck. Look up the word "housewife" in a modern dictionary and this is what you'll likely find:
Housewife, n. a wife unemployed, uneducated, unmotivated, doomed to a life of drudgery and frumpiness. chief interests include Facebook, Days of our Lives, and frozen meals.
Although feminists and their scheme try to take the credit, it's pretty obvious that the definition shift was done by housewives themselves. If all wives knew what a fabulous gig housewifery was, housewives everywhere would no longer be able to shop during those tranquil morning hours when the stores are quiet, snatching up all the bargains and getting the best selection. She would have to step up her hostess skills since now she only needs an apron and the simplest of homemade cookies to win Martha Stewart points. The lone housewife on the block would no longer be singled out as the greatest humanitarian in the neighborhood just because she's the only one with a schedule flexible enough to be able to help out a neighbor.
The secret has definitely been one of those grand-scale conspiracies. But I'm just a little blogger in a little corner of the internet, so I'm ok with sharing some of the things that make being a housewife the best job in the whole wide world.
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